Located on the southeast coast of China, in Fujian province, the city of Jinjiang it ranks first among the 10 districts of the province in terms of national strength and productive development in the last four years.
In this regard, once a year, Jinjiang is buzzing with commercial activity when its International Footwear Fair is held, which takes place from 18 to 20, 2013, attracting manufacturers from around the world to the city in an attempt to elevate its place on the international trade stage.
That is why the city is nicknamed as «The Capital of Footwear » by producing one billion pairs of shoes a year.
It is also known throughout China as a hub for private companies in the leather and sportswear industries, and is home to a number of primary national brands, such as 361 Degrees and Septwolves. The city is now determined to raise its global profile, attracting more international names to the area in order to further increase its manufacturing capacity.
And in order to promote its established and Chinese brands on a broader scale, the city encourages mergers and acquisitions, as well as other moves toward expanding domestic companies. The annual footwear exhibition undoubtedly plays a vital role in this regard.
Furthermore, Jinjiang has undertaken a wide range of projects in the industrial, educational, economic and social sectors in order to create a prosperous safe haven for all its citizens, as evidenced by its Technology Center.
It describes its global vision as the 'rise of a new city', and apart from mere industrial planning, it focuses heavily on 'proper' employment, employing culture, equal healthcare for all , harmonious relocation and environmental protection.
Jinjiang aims to build a city for citizens. In terms of industrial planning, it continues to promote its leather, footwear and clothing reputation, but has also, for example, advanced its packaging industry (from candy wrappers to books and calendars), developed up-to-date manufacturing materials and expanded the heavy (agricultural) machinery manufacturing industry.
But that is not all. Jinjiang tracks its cultural heritage (the employment of culture), for example through the 'Wushidi' Project which was launched in 2012 and focuses on rebuilding the original hutong area of ​​the city to make it in an area protected by the city government.